Have you run out of ideas on how you can improve your social media marketing? There are numerous ways that is proven to significantly improve your social efforts. In this article, Florida entrepreneur and social media expert, Issa Asad, will provide a list of the 5 best ways to make your social media marketing better. Mr. Asad is the author of 4 best-selling books on Amazon, including Instant Profits with Instagram.
This list will help you learn how to effectively employ social media, podcasts, and blogs to increase sales, connect with customers, generate awareness, and drive traffic. Here are the 5 best ways to make your social media marketing better.
1. Boost Posts vs Promoted Posts on Facebook
Promoting a post offers more targeting, pricing, and bidding options. You can easily promote a post by using the Ads Manager or Power Editor.
Visit https://www.facebook.com/ads/create/ and then click Page Post Engagement. From the drop-down menus, select the page and the specific post you are promoting. Then click Continue, the Page Post Engagement option will bring more targeting options.
2. Types of Twitter Cards Currently in Use by Businesses
There are 8 types of Twitter cards that you can install. These twitter cards have an additional set of their own analytical data that is accessible via the Twitter Analytical dashboard under your Twitter Cards.
They enable you to monitor all tweets, clicks and impressions from your Twitter cards within a specific date range.
3. Improving Your LinkedIn Profile
Your LinkedIn profile can be utilized to enhance your social marketing success. There are various features which when properly utilized will enable you to gain more from your LinkedIn network.
Ensure you separate your Summary and Specialties. Note that your LinkedIn profile may or may not contain both Specialties and Summary sections. A good Summary section is just an overview of what you do and what you can offer to the company as its employee. On the other hand, the Specialties section is more specific and should stick to listing only your particular skills.
4. Effective Use of Instagram Profile for Business
There are numerous tips on how to use Instagram to improve the experience of your customers and increase the visibility of your brand. Just like in Twitter, Facebook, and other social media platforms, how you integrate your brand information matters a lot, like specific image sizes, the maximum number of characters, and emphasis on branding. Ensure your profile is complete and provides all information your customers may require to find you and potentially become business associates.
5. Increase YouTube Subscribers and Overall Exposure
You can achieve more subscribers by use of strategically positioned call-to-action, annotations, featured channels and your blog.
Annotations can be a very effective in growing your subscribers. Annotations are the small colorful sticky notes that individuals paste in their videos after uploading them to YouTube. Avoid overusing them as many people do and settle for a few strategically placed annotations which can be very effective in driving your YouTube marketing efforts.
Call-to-action annotations are highly recommendable since they are highly effective. These can be added as “speech bubble” annotation just below the Subscribe button in all your YouTube videos.
