Twitter contests are an excellent way of generating buzz and engaging with your audience online. Starting a Twitter campaign will not only increase your website’s traffic and followers, but also boost awareness of your brand or business among the audience, consequently increasing revenue in your store of venue.
“Unfortunately, not all Twitter contests meant for promotional purposes end up achieving the target result,” said Issa Asad, a Florida-based entrepreneur and CEO of Q Link Wireless, LLC, and Quadrant Holdings, LLC, located in Dania Beach, Florida. “Actually, most of them fail, and failure in this case not only results from bad ideas but also from good but poorly-crafted ones,” said Asad.
So, which concepts are outstanding for leveraging a contest’s uptake and reach? Before you make up your mind, you might want to take a look at Issa Asad’s 3 great Twitter contest ideas.
1. Follower Milestone
When you are nearing a landmark figure of followers on Twitter, the Follower Milestone which helps increase your followers is the best strategy. Set a follower target of, let’s say, 10,000 followers and ask your audience to tweet their guesses of the date and time you will hit the milestone. There is obviously going to be more than one tweet per person because everyone will be trying to increase their chances of winning. You may opt to be a little motivational as well by making the chances of winning look realistic to the audience.
In this type of competition, winners are picked at random through a lucky draw. The concept is usually done via one of these two methods; an “RT to win” or a lucky tweet with a hashtag.
(a) Retweet to Win
This is probably the simplest, but then again among the most effective and popular competitions on Twitter. As the name suggests, contestants are only needed to retweet you to be in the draw. The winner will then be picked at random from all tweets after the campaign is over, much like the hashtag sweepstake.
(b) Hashtag (Lucky Tweet) Competitions
In this campaign, any tweet mentioning your Twitter username or contains your chosen hashtag is entered into the draw. For example a sportswear shop could make a sweepstake hashtag campaign like this…
“To support and celebrate this weekend’s match between two of the biggest soccer teams in town, we are fully dressing 3 lucky winners for the event. Tweet us with #utdvscity to be entered.”
3. QR Codes
QR (Quick Response) codes are the latest craze to attract audience’s attention on many promotional materials. The codes are excellent for use on business cards, menus, posters and leaflets acting as a way of scoring active customers from passive people. After they are scanned by a smartphone, the codes take customers to a bespoke URL selected by the business. For example, a restaurant could give to its customers, cards containing QR codes with every meal. Once scanned, the code takes the customer to the restaurant’s page which plays a clip of music or has a question on it. The customer should then tweet the answer on the restaurant’s twitter handle for the chance to win a voucher or a free meal maybe.
QR code competitions are can take customers to any URL and hence have endless possibilities. They are also a highly interactive and fun way of interacting with customers.