A new quarter is here, and you want to stay on top of the marketing trends on social networks this season, don’t you? After all, the internet has changed people’s behavior and, to talk to them, it is essential to follow the news.
An example of this is the micro-moments, a term coined by Google to refer to the specific situations in the consumer’s journey in which he seeks information on the web. The expectation is that his role will intensify in the simplest purchasing decisions.
“And, of course, to take advantage, you need to know how to craft strategies for users in these tiny slices of time; the tools are there to be explored,” added Issa Asad Florida entrepreneur and social media expert. Mr. Asad is the CEO of Q Link Wireless and Quadrant Holdings, located in South Florida. He is also the author of 4 e-commerce and marketing e-books that can be purchased on Amazon.
In today’s post, check out the 3 marketing trends on social networks to dominate the Internet. Have a good reading!
2. Offer customized content
Content marketing remains one of the best ways to generate leads and close digital deals. For this season, the difference is the demand for deeper materials. In other words, it will be necessary to recognize the specificities of each client in order to provide a personalized and multi-channel experience.
How to deeply understand their pain? With interviews and data analysis. E-mails can be based on your purchase history, clicked links, posts on social networks, among others. So it will advance along the sales funnel more efficiently, increasing the conversion rate.
And have you ever stopped to imagine the amount of information about yourself that Google or Facebook has to personalize your shopping experience? Privacy concerns surfaced in 2018 with the scandal of Mark Zuckerberg’s network data usage by Cambridge Analytica consulting.
Therefore, those who work with marketing will have to seek a balance between personalization and privacy. Transparency in data collection and methods of use will be essential to (re)earn the trust of users.
3. Offer local influencers
The use of digital influencers in campaigns will follow with force this season. However, due to their growth in numbers, the amount charged has also increased. Thus, it appears in social networks specialized niches of influencers, both in areas of consumption and in geographical locations. It is worth focusing on partnerships with these local influencers, as they have more engagement from their audience than others.
WhatsApp is expected to become a primary customer service channel this year. After all, the launch of its business API in 2018 brings significant changes to the industry. With it, companies can respond to their users for free in up to 24 hours. And, better yet, they are encouraged to serve more quickly, improving the shopping experience.
When it comes to chatbots, Hootsuite predicts that more than 85% of customer service interactions will be done by artificial intelligence bots by 2020. Don’t forget that in addition to interacting, they accumulate data about consumers.
Both messaging applications and chatbots are useful tools for faster and more personalized interactions. Bots, for example, can be programmed to solve basic queries.
Bonus: Social listening
Also called social media monitoring, the use of social listening for customer service and brand reputation management will continue to grow. However, the trend is to use it also for lead generation and social sales.
Although only a small portion of brands already do this, a significant change will occur when companies realize that they can find users who seek their product and/or service also on these platforms.
Tools such as Awario are already introducing resources for the generation of leads. After all, consumers want their complaint answered immediately and will not be surprised if you take advantage of a comment to offer your product.
If you’ve come this far, you’ve already noticed that the 6 social media marketing trends are connected. A of lives on social networks or platforms, for example, talk to that of personalized content and local influencers. But don’t forget that they’re no guarantee of success, see? Carefully evaluate them before incorporating them into your digital marketing plan and ensure brand consistency.