Marketing is crucial for any brand. No matter how good your product is if you don’t present it to the potential customers, they will never know about it. There are many ways of marketing, but with the current advancement in technology, businesses have turned out to digital marketing.
“Many people will use social media platforms for marketing their brand, with Instagram being the most used one,” said Issa Asad Florida businessman and entrepreneur since 1996. Mr. Asad is the CEO of Q Link Wireless, Hello Mobile, and Quadrant Holdings, all located in South Florida. He is also the author of 4 e-commerce and marketing e-books that can be purchased on Amazon.
Recent statistics have confirmed that more than 500 million people update their Instagram stories daily with more than a third of the stories coming from the marketers. As a marketer, you can use this opportunity to get millions of audience who might turn to be your potential customers.
However, to get the most from Instagram stories, you need to be equipped with some great tips. Here, Issa Asad Shows How to Use Instagram Stories for Branding:
Using hashtags and geotags
The first step to using Instagram stories to promote your brand is getting many followers. Your potential customers will come from the people who view your story and the more views you get, the more customers.
Geotags and Hashtags will make you discoverable to many users, and at the end of the day, you will have many followers. Using these shouldn’t be a hard thing as you will only need to add them to your stories.
Creating engaging content
The content you create will determine if the audience will continue following your story or not. The content should be informative, engaging, and unique enough to differentiate you from your competitors. With Instagram stories, you can add an image, video clip, or even written content.
Video clips can be an excellent way to create the content as many people will prefer watching a video than reading material. You can add a call to action at the end of your videos, and if the content is helpful to the audience, they will most likely contact you.
There is also a poll feature that enables the viewers to give feedback, and this can help you know where to improve. Make sure what you provide on your story is what the audience want.
Following up performances
The only way to know if the created content is helpful is by monitoring the performance. You should pay close attention to the view completion rate, and if you find it being low, you will need to increase the quality of your content. View completion rate will determine the number of viewers who watched the next story on your stories.
Instagram provides you with analytics that will help you to know how your branding is performing. By understanding the performance, you will know what to keep and what to change.