Learning how to keep millennial customers engaged and buying is essential for businesses of all types. Generation Z is a hot topic in today’s media and retail space.but millennials have a lot of spending power and their influence also affects sales in other demographics.
Large numbers of millennials work in every sector and they make major investments. They have their own property, start families and seek educational opportunities for their children.
“Businesses must keep millennials engaged and entrepreneurs are constantly seeking ways to achieve this goal,” said Issa Asad Florida entrepreneur and businessman since 1996. Mr. Asad is the CEO of Q Link Wireless, Hello Mobile, and Quadrant Holdings, all located in South Florida. He is also the author of 4 e-commerce and marketing e-books that can be purchased on Amazon.
1. Find Connections Between Real Life and Technology
Millennials enjoy convenience and will pay extra for options that allow them to enjoy the things they like without leaving their houses. For example, laundry pickup services, Netflix and delivery apps are popular among members of this generation. This generation also places value on new experiences, so entrepreneurs must find ways to convince potential shoppers to leave their houses and enjoy the experiences they offer.
Ensure that your business pairs fascinating experiences with on-demand solutions. This keeps things moving at the fast pace that millennials enjoy. Make it easy for your clients to share their experiences online with friends and family in real time, Your platform should be simple to use for millennials, so they keep on using it and encourage others to engage with it.
2. Keep Attention with Minimalism
Keeping it simple is key with millennials, who are known for often having a shorter attention span than other generations. They are used to things that move quickly, so it is not easy to hold their attention for long. They can choose from many platforms and products when they are shopping or looking for entertainment in the contemporary media landscape.
Sticking with simplicity is recommended by Steven Borrelli, founder of CUTS. The men’s clothing industry entrepreneurs states that getting the attention of shoppers in this generation is difficult otherwise. His recommendation will work for entrepreneurs who sell many other consumer items.
Your brand can easily be strengthened through simplicity if you cater to millennials. Ensure that your service always speaks for itself, since your clients have lots of options and can easily move to another store with the click of a button. Always keep design elements clean, so that your brand stands out.
Keeping branding simple helps to add an air of mystery. This encourages your potential clients to seek out a little more information about what you offer on their own. It helps to ensure that you always produce and offer quality in terms of both service and engagement with millennial shoppers.
3. Cater to “Parennials”, AKA Millennial Parents
Parennials are millennial parents, and they require apps that make parenting easier. They handle new challenges with tools that are designed just for them. Their basic needs as parents are the same as those of previous generations but they also have to parent in an environment that is rapidly changing.
Businesses that cater to the needs of parennials should get their attention by designing apps and other tools that help them. Design for every stage of life, from the moment their children are conceived to planning for college. In this way, you will have their loyalty as their families grow.