Customers are the backbone of any enterprise. They determine the strength, versatility, and prosperity of a business. Therefore, taking care of their needs should be your first priority as a company. Doing so will increase your sales, improve your profit levels, and help your organization to expand.
“Businesses today can take advantage of social media to meet the needs of their clients, and more specifically, firms can use social tools to monitor and manage customer relationships,” said Issa Asad Florida entrepreneur, businessman, and social media expert. Mr. Asad is the CEO of Q Link Wireless, Hello Mobile, and Quadrant Holdings, all located in South Florida. He is also the author of 4 e-commerce and marketing e-books that can be purchased on Amazon.
Here, Issa Asad Shares Social Media Tools to Acquire Customers:
SproutSocial
This tool allows you to monitor activities on your social media sites like Twitter and Facebook. The tweets and posts will appear on a dashboard so that your team members can view them and then respond. The best thing about this tool is that you can access critical data such as a customer’s history.
This information would help you understand what the client needs and what you can do for him. It also allows you to deal with current and previous concerns the customer had. Quick and detailed responses to queries from people on your social media platforms would encourage them to work with your organization.
Respond
As the name suggests, this tool is useful when it comes to responding to current or potential clients online. However, it can only handle Twitter queries unlike SproutSocial, which handles Twitter and Facebook inquiries. It makes up for this limitation by having enhanced functionalities when responding to tweets.
For example, you can follow or block users using Respond. It also works for large and small teams. Finally, you can view a client’s chat history, which helps you respond to his needs in an effective way.
Lithium
This social tool performs most of the functions available in SproutSocial and Respond. However, it does have additional features when it comes to handling customer service on a massive scale.
For example, your company representatives will not just respond to customers directly. Instead, they will also have the option of routing particular issues to team members who can handle them more successfully than they can.
Lithium also comes with an ability to build template content that is useful for generating information on frequently asked questions.
Sprinklr
This social tool helps you build relationships through monitoring and listening. You can do that through various channels including web portals, mobile applications, retail kiosks, and online communities. Your team members can handle the customer care traffic by collaborating with each other. Doing so allows them to form a unified perception of the client, which allows them to share ideas on how to respond to difficult situations.
Finally, Sprinklr allows the customer service team to coordinate their activities with the sales and marketing team.
Nudgespot
This tool is an in-app messenger, which is quite different from social media management apps. More specifically, it manages information from your site as opposed to handling data from Facebook or Twitter. It performs its function by helping you communicate with operators managing your site as the same operators engage with your clients.
In this way, you will have real-time information pertaining to what is happening on your website. You can also see what it happening from a dashboard. These insights would help you when it comes to making appropriate changes to your website.
