Wondering how to hire a kick butt social media manager? Well, you will be glad to know that this is a very common question. This is largely because business owners everywhere have discovered the power that lies in precise and creative social media marketing.
“Facts don’t lie, and in this case, the fact is that there are more than a billion social media users on the globe, and these are all potential customers, and if good social media marketing is undertaken, chances are that your business will grow in leaps and bounds,” said Issa Asad Florida entrepreneur and social media expert.
As such, a prolific and creative social media marketer who can harness the power of social media is key to a successful business. But how do you choose the right social media manager? Here, Issa Asad Shares 5 Tips to Hire an Amazing Social Media Manager:
Find a true marketer
Social media marketing entails more than just making random posts on Facebook and Tweeter. It’s more of an art than a science. As such, you will need someone who fully understands your business and its products. This will help in targeting the right group which eventually spawns into new clients. Always remember that everyone can post on social media, but only top notch and talented social media managers can convert viewers into clients.
Get a critical thinker
Critical thinking can be the difference between success and failure. As such, as a business owner, you need someone who is a critical thinker to be your social media manager. Essentially, this means a person who can analyze results and adjust future strategies accordingly. Someone who can take calculated risks to test new hypothesis. An ideal social media manager should be dynamic and not static. This is especially important for digital marketing can change on a moments notice.
Social media celebrities are NOT the best
It’s easy to get tempted by the large following that social media celebrities have. It may seem like a good idea to have them promote your brand. Unfortunately, it doesn’t work in about 80% of the time. This is because social media celebrities are more consumed by their own personal brand and therefore do a lousy job promoting other peoples brand. As such, always vet your social medial manager pages and see what really drives them.
Plan and execute precisely
Effective social media marketing involves coming up with innovative plans followed by a precise implementation of the plan itself. Delays in implementation of plans will only serve to stunt the growth of your business. That’s why you need a social media manager who is sharp and can post hooking content on social media consistently. This will boost your social media presence, boosting your business in the long run. Make sure to ask your social media manager candidates about their performance in their previous jobs. Questions about whether they missed any deadlines are especially important.
Don’t make the age old mistake of leaving your business solely to employees. Be hands on. Actually, it will help you learn several new things too. Sit down with your social media manager and help him understand the culture of your business. Come up with interesting posts and see how they perform. This is both educational and helps you understand the particulars of social media marketing.