Today, various brands in the world are trying to communicate with their audiences by using various social platforms.
“The competition is slowly increasing and many brands are finding it quite difficult keeping up,” explained Issa Asad Florida entrepreneur and businessman since 1996. Mr. Asad is the CEO of Q Link Wireless, Hello Mobile, and Quadrant Holdings, all located in South Florida. He is also the author of 4 e-commerce and marketing e-books that can be purchased on Amazon.
Below Issa Asad Shares 5 Social Media Marketing Predictions in 2021:
Stronger governance policies
Social media platforms have now began to embrace a governance policy that is more secure and stronger. Facebook have began shutting down various ads and have now began to monitor their users.
In 2020, Twitter and Facebook received a lot of criticism over their governance policies. These two platforms are therefore trying to use various policies that will help them regain the trust of their users. These policies are very important and will play a major role in protecting various brands.
Live streaming will undergo some expansions.
Live streaming is actually a very important concept that is embraced by various brands. Many brands use live streaming to try and attract more followers and it has worked quite well in 2020.
Small, medium-sized and large brands are embracing live streaming and it has helped them reach more people by engaging them in various social media platforms. If the content is compelling, it will surely attract more people.
In 2021, live streaming will definitely undergo some expansions as brands begin to understand its importance. Live streaming will definitely be used in promoting content across various social media platforms.
Instagram stories are gaining a lot of popularity. A recent study that was conducted clearly shows that more than two million people actually use Instagram stories each month.
In 2021, Instagram stories will definitely gain a lot of popularity and various brands will begin to connect with Instagram users to try and market their products.
There are very many people who use messaging platforms in the world. In 2021, more brands are going to start engaging with people by using various messaging platforms. This means that brands will invest a lot of money and time on these platforms.
Chatbots, Artificial intelligence and voice assistants are going to help brands in marketing their services or products in various messaging platforms like WhatsApp, Kik and Messenger.
Facebook spaces will soon go mainstream.
Facebook have recently embarked on a new project popularly known as Spaces. Spaces tries to connect users with Virtual Reality. Facebook owns a Software and Virtual Reality company known as Oculus. This has made it easy for Facebook to use VR in their platform.