Issa Asad Shares 5 Secrets to Increase Facebook Page Engagement
BuzzSumo has claimed that there has been a drop by 20% in the engagement on Facebook pages since last year.
“Although it might appear to be an issue, it is possible to combat this problem with the help of some specific strategies,” claims Issa Asad Florida entrepreneur and social media expert. Mr. Asad is the CEO of Q Link Wireless and Quadrant Holdings, located in South Florida. He is also the author of 4 e-commerce and marketing e-books that can be purchased on Amazon.
Here, Issa Asad Shares 5 Secrets to Increase Facebook Page Engagement:
1. Post less content
It has been observed that engagement on Facebook pages has increased significantly simply by posting less. It is imperative to give emphasis on quality rather than quantity. It might not be possible for us to maintain the standards of the posts in case we try to post 4 or 5 times on a regular basis. On the other hand, posting 1 or 2 contents every single day will give us ample time to concentrate on the quality. It is not easy to find awesome contents, and you need to devote a considerable amount of time for it. However, there is no need to change your tactics in case you are able to maintain high quality in spite of posting multiple contents daily. In fact, several individuals who have posted more than 10 times on a daily basis have achieved success in the long run.
2. Try to include videos
Videos will be a wonderful solution for you in case you are thinking of what to post on the site. Videos have the ability to attract more individuals as compared to other types of posts. Adding captions to these videos is of prime importance since it was found that the majority of the videos were viewed without any audio at all. It is equally important to experiment with square videos since it was unearthed that square videos were able to attract more attention as compared to the landscape videos. Lastly, try to upload all these videos onto Facebook since it will help them to get more engagement rate as well as share rate as compared to the YouTube links.
3. Post when fans are online
It was believed earlier that the best time to post will be in the early afternoon. However, it is not the case at present, and there are several factors to consider when it comes to the timing for the postings. You need to ask yourself several queries such as what is your current industry, when do your fans visit Facebook, and so on. You will be able to comprehend when your fans are online at a particular time of the day from your Facebook Page Insights. Also, you are suggested to experiment with different times to find out the ideal one for you.
4. Ask for feedbacks
You’ll be able to offer your fans an opportunity to express their opinions simply by asking queries. However, it is your audience who will determine what you want to share. You might want to share lifestyle news in case you happen to be a lifestyle brand. On the other hand, it will be prudent to share articles in case you do have a professional audience.
5. Reply to comments
Replying to the comments of your followers will be advisable in case you’d like them to engage with your posts. This will encourage them to give further opinions in future. It was found out by a recent study that as compared to the Likes, personalized comments have greater appeal. Also, make an effort to add a personal touch while replying to these comments. Using your initial name while signing off every single reply will be an ideal solution for this.