Twitter is the only place that will bring out the voice of your brand and its personality. Promotions with a sense of humor are not for all brands on Twitter, however. Some brands will do quite well having added humor in their marketing while some may totally fail.
Those that do well, however, know their target audience well and they know how to curate funny or cute promotions on Twitter.
“These brands know how to come up with tweets that are humorous and will be shared by many so they will have a huge following,” said Issa Asad Florida entrepreneur and social media expert. Mr. Asad is the CEO of Q Link Wireless and Quadrant Holdings, located in South Florida. He is also the author of 4 e-commerce and marketing e-books that can be purchased on Amazon.
Here Issa Asad Shares 4 Brands Dominating Twitter with Humor:
1. Oreo
The brand has been known to almost take over Twitter. This is because its followers and users are loyal to the brand and do share retweets from the same since they are humorous. A good example is when the Super Bowl that was in 2013 was happening. Power went out and just moments later Oreo tweeted an ad that had kind of a shadowy backdrop that seemed to insinuate you can still bite a piece even in the dark when there are no lights.
Viewers loved the meme so much and it was retweeted by more than 10,000 users in one hour.
2. Taco Bell
What makes this brand out stand others on Twitter is the clever photo updates plus hilarious comebacks. This is when someone tweets and mentions their handle, you are sure the response is going to be savage and will definitely make you crack.
Their brand works well with humor since they show that they are humans behind the words. They showcase their eccentric personalities on social platforms. They also react and respond quickly in no time once they are called. This gives users an authentic feeling as they are sure they are engaging with a fellow human being and not a bot.
3. Casper
This is a mattress brand that has a huge fan base on Twitter. It is attributed to their ads and posts which are funny and humorous. Casper has now become everyone’s favorite mattress store on the internet. The page has humorous riddles that it posts too for users to solve and one-liner statements that are really funny. Their main objective is to make customers aware of the brand via Twitter in a humorous way that will attract more and more clients.
4. Old Spice
This brand is widely known for its viral commercials that feature a former athlete Isaac Mustafa. The firm has been able to incorporate the exact kind of fun branding in almost all their social media platforms.
The company has come up with its own unique style of posting their ads and promotions on social platforms such as Facebook and Twitter. It is a good example of a business that is at currently at its best. It just needs to carry on with the same strategy of advertising by using humorous and weird posts to attract more customers.
