Issa Asad Shares 3 Ways to Use Facebook Messenger for Marketing
Today, millions of people use Facebook messenger every month. It therefore, means that Facebook messenger can be an excellent platform to market your products or services.
“In fact, many businesses have already discovered numerous ways to use Messenger to promote their goods,” said Issa Asad Florida entrepreneur and social media expert since 1996. Mr. Asad is the CEO of Q Link Wireless and Quadrant Holdings, located in South Florida. He is also the author of 4 e-commerce and marketing e-books that can be purchased on Amazon.
Based on numerous studies, many people prefer to use messaging apps (WhatsApp, Viber, and Facebook Messenger) instead of using social media apps (Twitter, Facebook, LinkedIn, and Instagram). And the gap between messaging apps and social media apps is getting bigger every day.
According to an IQ study conducted by Facebook;
*63 percent of the respondents said they prefer messaging than calling an organization.
* 61 percent said they like personalized messages from businesses.
*And 50 percent said they prefer to purchase a product from a store they can communicate through messages.
Here, Issa Asad Shares 3 Ways to Use Facebook Messenger for Marketing:
1. Generate quality leads/sales
Facebook messenger is a new marketing channel that you can use to generate quality sale leads. At the moment, the response rate on the Messenger is very high. For example, you can create Click-to messenger ad to target audience on Facebook. When a user clicks on the ad, he or she is moved to the Messenger where he can chat with a sales representative.
2. Engage potential clients and target audience
There are many ways on how you can use the Messenger to engage your customers. One is the Click-to-messenger ad that allows people to start a conversation with you. Another way is allowing you start a conversation with any person who has messaged you before. If several people had messaged your company some months back, but they did not buy any product, you can use the Messenger to engage them. You can use sponsored messages to send them offers or quality contents about your products.
3. Provide prompt customer support
Another marketing strategy you can use is providing fast customer support through the Messenger. We all know that social media customer care is the most effective marketing strategy. Most people prefer to engage product companies through messages than using any other channel hoping to get a timely response. According to a Facebook study, most Facebook users prefer to message than to call a company customer care department. Using this strategy is simple and straightforward. Since you want many people to send you messages on Facebook messenger, make sure you enable the settings on your business page.
We all want to make our business grow and expand. And since a good number of people have adopted messaging as the best way of communication, it is up to you to make your business grow by marketing your products through Facebook messenger. On the other end, Facebook is trying to make Facebook Messenger a fantastic channel for marketing. Use this great platform to help your followers get relevant content, to engage them during events, to deliver quality content and to communicate with your customers one-on-one.