Digital marketing revolutionized the world of marketing in a big way. With a digital marketing strategy, any business (no matter how or new small it is) can effectively compete with well-established multinationals. The method is becoming increasingly popular because it is cheap, helps to refine your strategy, is not intrusive, has greater engagement, and offers a broad range of channels to reach customers on a far much wider scale.
Just like anything useful and lucrative, digital marketing doesn’t fall short of myths and misconceptions. The myths are started by detractors and spread by those less informed about digital marketing.
“Some business owners have operated under the perception that the myths are true, and for a long time, they have groped in darkness often missing out some great opportunities,” said Issa Asad Florida entrepreneur and businessman. Mr. Asad is the CEO of Q Link Wireless, Hello Mobile, and Quadrant Holdings, all located in South Florida. He is also the author of 4 e-commerce and marketing e-books that can be purchased on Amazon.
Here, Issa Asad Says to Ignore These 4 Longstanding Marketing Myths
1. The More Traffic, the More the Success
Many people believe that the larger the website traffic, the larger the sales and the bigger the profits. While massive traffic can expose your business to a vast number of prospects, it doesn’t necessarily mean that more will convert into profitable customers. Digital marketing is not about quantity but quality. It is all about using the technology you have in your hands to define your demographics and drive super-targeted traffic.
To illustrate, let’s assume you’re a wedding planner in a particular place. How would you then define your traffic? What is your demography? People looking for a wedding planner would be your targetted traffic. Some people type the word ‘wedding’ on the search bar to know the wedding customs, what gift to give the bride, the best wedding photographer and many other things. But you are not concerned all about this.
A particular country may have one billion people, but that does not concern you either. Your primary focus is people living in and around the area of your business. A planner attracting 15 soon to wed couples in his locality is better off than one who attracts thousands from a far away country. Less but highly targeted traffic will provide you with a higher Return On Investment (ROI), you spend less, but attract relatively more.
2. Your Brand Has to Be on Every Social Platform
Digital marketing is about efficiency. You need to target your audience in a crowded area- the internet. Effective digital marketing is not about putting your brand on the most popular channel. It is all about investigating the interactions your brand wants, who your target audience is, and what influences his/her decision.
To come up with the most appropriate platform, use the three M’s. The channel should be meaningful to your target audience, manageable with available resources and measurable in terms of web analytics. It is better to dedicate all your effort to two or three relevant sites than to split your effort to ten less meaningful ones.
3. You Get Instant Results
Just like any marketing campaign, you don’t get instant results with digital marketing. There will be a lag between your campaign and the results. However, the results will be seen much earlier than in traditional marketing. Another benefit of digital marketing is you can track the results more easily.
4. All Email Marketing Is Spammy
Email marketing is one of the marketing campaigns with the highest ROI. But some people have abused it by spamming, thus giving it a bad name. However, if the emails are earned legitimately such as through subscription, sending useful content such as coupons, updates, promotions, e.t.c, email marketing can be a valuable tool.