It is true that each and every time you look into your social media stream, you’ll always find an infographic. The common question now becomes, why are infographics everywhere?
Many individuals primarily respond to visual communications and visual stimuli. Research has proven that nearly sixty-five percent of people of UK are perfect for visual learning. This, therefore, implies that if you intend to successfully convey your message across, it is highly recommended that you make it visual.
“Through infographics, you can effectively increase the chances of your message being read by accurately connecting numbers and words plus images,” said Issa Asad Florida entreprenur and social media expert. Mr. Asad is the CEO of Q Link Wireless and Quadrant Holdings, located in South Florida. He is also the author of 4 e-commerce and marketing e-books that can be purchased on Amazon.
However, the critical question now is, how do you make yours effective, bearing in mind that there are currently over thirty-six million search results on Google alone?
Here, Issa Asad Reveals 7 Tips to Create a Successful Infographic:
Define the purpose of your Infographic
You must have good intentions before creating one. Perhaps the reason why infographics are cropping up every day is that people are just creating them for some fun, or just because everyone else is doing so. You should first sit down and define what you intend to convey, define your audience, get the actions you want to inspire, and lastly decide if it is a serious or a funny one.
Accurately plan your infographic
You should be in a position to design your infographic by simply finding out who your target audience are, the platform on which they will see it , (social media, print or the web) and don’t forget to create appropriate time in which they will access your infographic.
Make sure your infographic is visual
Even though this sounds common, it is as important as any tip. You should know that the art of combining pictures, words and numbers is an added advantage. Your infographic must be visual for it to be effective, but the visual must in a position to correctly convey the essential information to your target audience.
Be on brand
Your infographic must rhyme with the existing style of your organization. Moreover, it must again conform to its linguistic and visual identity.
Getting feedback is very important for the growth of your infographic. Invite lots of comments about it and the message it conveys. Find out if it invites some questions, or if people are getting disgusted by its message. Study and measure the social shares it is attracting.
Ask individuals to share your infographic with their respective social networks. You can enhance this by including a social sharing on the web page. Make the graphic function as effective as it can.
Find out what others have done and achieved. Analyze their work and tell if the message is clear, if it is visual if it informs the reader, if it can invite the audience to take action in a comfortable and prompt manner, and lastly, find out if people have ever shared or commented on it.