Social media is a wonderful way to promote your business. It’s also easy for anyone to use. You can share pictures, videos, and information about your company with people all over the world.
“There are many different social networks you can promote on, so it can be tough deciding which ones to focus on,” said Issa Asad Florida entrepreneur and businessman. Mr. Asad is the CEO of Q Link Wireless, Hello Mobile, and Quadrant Holdings, all located in South Florida. He is also the author of 4 e-commerce and marketing e-books that can be purchased on Amazon.
Here, Issa Asad Reveals 5 Easy Ways to Promote Your Business on Social Media:
Authenticity is key
There are many ways to use social media, and some of them will be more successful than others. The best way is through a brand’s story–by sharing your thoughts in an authentic voice that resonates with people you believe carefully about what you do or say. You can share the things that interest you on Twitter, Facebook, etc., but don’t expect everyone else to find it fascinating too; post only when something makes sense for your brand.
Always engage
Social media is supposed to be about building relationships, but people often forget that the point of social media isn’t just pushing out content. It’s also giving your audience a chance to interact with you and build those real-life connections too!
Social media is meant for two things: building relationships and adding value. This can only happen if the person in question engages their followers or readers instead of just pumping them full of information.
To promote your business on social media, do not talk to people. Talk with them and respond to their comments. Be present in the communities that you share your content. Share your perspective by speaking about what interests you.
Document instead of producing
Overproduced content can be incredibly damaging to your social media presence. There is so much content to create (audio, video, blogs, quote boards, etc.) that most people don’t have the time or resources to do it all; making them look less than authentic in pursuit of perfectionism.
In a system where information is abundant at our fingertips such as Instagram Stories and Snapchat geofilters among others – authenticity matters more now than ever before! People want to get to know you on a deeper level while experiencing real moments with you through pictures rather than pre-planned shots which come off forced/fake when done too often.
Avoid overselling
Always be open and friendly to others. Ask them about themselves, their family members, or any hobbies they have which will allow you to get a better understanding of what makes this person tick. Let people talk for as long as they want without interrupting so that the conversation flows smoothly with no awkward silences in between sentences; after all, it’s not always easy having conversations with new people we don’t know!
Only offer advice when asked for your opinion on something happening in their lives but most importantly, let them do most of the talking because then you’ll learn how best to serve them by knowing more facts about who is asking before making suggestions.
Establish power hours
It is easy to get started with social media. There is no cost to register, posting content on these networks is free of charge, and you can start using them immediately! Within hours you’ll have the opportunity to connect with friends from across different time zones as well as communicate efficiently through one platform.
Within just seconds after signing up for your new Twitter or Facebook profile it feels like old times when meeting people face-to-face was so difficult; connecting has never been easier thanks to this exciting innovation in communication technology. You will find yourself able to keep track of coworkers’ activities while on vacation too much more easily than before because they’re only a tweet away (or Facebook post).
Start with a simple one hour per day regiment. Whether you’re on vacation, in the office from 9 to 5 every day, or just too busy between projects, an hour can go by fast enough that you’ll barely notice how much time has passed but will still feel like your marketing efforts are being put into effect and making progress towards building a community of customers who love what they do.
