Issa Asad Reveals 4 Social Media Trends That Will Explode in 2018
If you’re an avid social media user, you’ve probably noted the disruptions! They were not anticipated but have consistently shaped how the world communicates. In recent years, social media has proved to be an alternative media, well, to some, the best medium for communicating compared to traditional ones.
Past stories have backed up this line of thought; we have witnessed, governments, senior politicians, advocates alike embrace this platforms to advance their agenda. What was considered official is now freely being communicated using Social Media.
“There are many reasons for this, and a good place to start would be probably the ease of use and the numbers reached with insignificant resources,” said Issa Asad Florida entrepreneur and CEO since 1996. Mr. Asad is the CEO of Q Link Wireless and Quadrant Holdings, located in South Florida. He is also the author of 4 e-commerce and marketing e-books that can be purchased on Amazon.
With all these, one can only anticipate much during next year. As the year winds up, careful to note what should be expected even with the rapid technological advancements. Here, Issa Asad Reveals 4 Social Media Trends That Will Explode in 2018:
1) The Rise of Influencer Marketing
In addressing the need for results-oriented marketing, more and more marketers are finding it easier to achieve success provided there’s an influencer along the marketing campaign. Second, there are a growing number of large corporations that are embracing this technique. Huge brands such as Rolex, Hub-spot, and Toyota are now incorporating influencers along their marketing campaigns. Is it working? A big yes! Brands that are stubborn with this tactic are often finding it hard to engage their audience. They will also struggle to connect to social media users while leveraging traditional marketing tactics. Next year will in most cases see an increase of influencer marketing!
2) The New FOCUS on Generation Z!
It’s starting to even think that folks in their early and late teenage would actually be a better target while conducting social media campaigns. Well, research has suggested that generation z is actually more valuable to organizations, companies alike, than any other group. Recent studies have concluded that this tends to have a longer buying power. The coming year, you should expect an increase in investments targeting this particular group.
3) Brands Will Message More In Social Media Platforms
As of now, we have over 2.5 Billion folks using messaging Social Media platforms. Brands have now focused on connecting with the targeted audience using messaging. Come the year 2018; expect more brands to message more while leveraging new technology. Expect brands to embrace: chat-bots, Business artificial intelligence and similar technology to advance their messaging needs and connect.
4) Advancing Live Streaming
Sometime back, it was considered as wishful thinking! Not so today: live stream has become a monumental part of social media platforms. Everyone’s using it, whether big or small. It has become a darling amongst many. There have been many success stories that have been fuelled by leveraging live streaming. Brands, organizations, Non-profits, personalities alike are now using the tool to attract new followership and/or engage the existing audience. By streaming compelling content, brands have often noticed the value that has been resultant.
It may be hard to tell exactly what will be introduced; still, there will be lots of progress in this area. Social Media platforms will continually innovate. They will definitely find better ways of presenting this product to their users, making it more valuable. Come next year; expect more advancement in live streaming.