Issa Asad Reveals 3 Reasons Why Social Media Changed Tourist Marketing
Social media has had a fundamental change on the manner by which numerous companies communicate as well as how they market their products and services to the demographics they target. Growth of internet use and social channels, particularly in the travel and hospitality industry has transformed travel marketing.
“This is because travelers are able to conduct extensive research on a potential destination and the activities they can participate in while they are visiting a place,” said Issa Asad Florida businessman, entrepreneur, and social media expert. Mr. Asad is the CEO of Q Link Wireless and Quadrant Holdings, located in South Florida. He is also the author of 4 e-commerce and marketing e-books that can be purchased on Amazon.
Tourism marketing has been significantly influenced by the new techniques utilized on social media by consumers when making purchasing decisions from the very start to the end.
Here Issa Asad Reveals 3 Reasons Why Social Media Changed Tourist Marketing:
1. Changing loyalty programs
Any seasoned marketer knows all too well that in order to attract new clients you spend much more compared to retaining the existing ones. This is why loyalty programs are now a major part of any travel business model. It should be noted that social media plays a significant role on the manner loyalty programs for hotels are constructed.
Most clients know that the opinions they share within their network can make a big difference. It is for this reason that guests usually feel entitled to some compensation for simply marketing a brand by word of mouth. In fact, more than a quarter of millennials take part in loyalty programs just to receive loyalty points.It is easy for hotels to keep track of passionate guests and reward them. They do this via an array of modern technologies such as hashtags and mentions that are present on social media channels.
2. Better customer service
Social media has also enhanced both customer satisfaction and service. Most brands now have a dominant social media presence with the aim of providing awareness and assistance to confused and unsatisfied customers. Any company that responds to complaints raised in a genuine and sincere manner benefit from good reputation among their current clients as well as potential clients. Responding to questions and complaints assists in humanizing brands and shows current and potential customers that they are highly valued.
Furthermore, customer success representatives ought to be very intentional with regard to social media interactions for their brand. This is because social media can be utilized as a form of social listening tool to derive information from guests and consequently provide them with a delightful experience.
3. Increase in social sharing
Sharing videos and photos taken during travels has always had a special place in people’s heart. However, social media has been able to both facilitate as well as expand this capability with a much greater audience compared to the past.
Because a large number of people share videos and photos of their travels through various online platforms, it creates an influential web that comprises of peer-to-peer content. This functions to inspire any potential guest. It is a trend that has gone unnoticed, but resorts and hotels are now running social campaigns and contests to guarantee that they benefit from the social activity of their guests.
Social media has greatly altered the hospitality and leisure industry. This is because most people make travel plans on the basis of social media shares and reviews. This means that by encouraging social shares and positive reviews, brands can really benefit.