Social media is vital for almost any business or personality that wants a wide audience these days. The social media landscape, however, is changing rapidly.
“To stay on top of the game, you’ll need to pay attention to how others are getting things done in this changing landscape,” said Issa Asad Florida entrepreneur and businessman since 1996. Asad is the CEO of Q Link Wireless, Hello Mobile, and Quadrant Holdings, all located in South Florida. He is also the author of 4 e-commerce and marketing e-books that can be purchased on Amazon.
There are a number of social media user trends to anticipate for in 2020, and actionable takeaways from those. Here Issa Asad reveals 10 easy tips that can help you get more from social media.
Pressure metrics are an old hat
Like counts are being taken away from the user view on Instagram, and other social media platforms are likely to follow soon, or at least make moves in the same vein. The reason for that is simple. A like count drives crowd mentality, and can stifle meaningful interaction.
Powerful connections trump clout
Brands are a dime a dozen these days. Entrepreneurship has been “the new hotness” for quite a while, resulting in a glut of competition in nearly every niche. To beat that, you’ll need to provide ways for would-be customers, viewers, and readers to connect with your business in a meaningful and personal way.
Authenticity builds trust
Authenticity means more than just a warm tone and a lack of falsehood. The people that see your social media want to see a human factor. They want to see your employees, business associates, and customers talking about how their lives were impacted by what you have to offer. Genuine praise from consumers, especially, will stick with people and give them a reason to consider you over competitors.
Be ‘real’ to develop rapport
When Wendy’s official Twitter account got sassy a while back, brand recognition skyrocketed. The brand even got its own Smug Anime Girl, taking over the web on the wings of fan labors. The lesson here is not to copy Wendy’s outright, of course, but to avoid being robotic. When brands seem nuanced and candid online, it sticks out.
Use one-on-one connections
Reply to public on Twitter. Use direct messaging and dedicated messaging apps. Make your business, and the people behind it, available for meaningful, one-on-one connections with fans. That builds trust and mindshare. When a consumer is trying to make a decision, that sort of thing makes a memorable impression that gives your brand a leg up.
Social media niches
Social media users aren’t robots or clones. Similar likes and dislikes between everybody following your page are not guaranteed. Social media platforms are the perfect place to create posts that cater to a specific segment of your audience, or even create separate or community-run pages centered around what you offer. This builds community and camaraderie among your audience, and more importantly, between them and you.
Personalize video advertising for your audience
On that note, more niche-focused video advertising is becoming commonplace. There are many different flavors of video ads, including bite-sized ones that are customized to a given audience. By using Facebook’s Story feature and similar micro-video outlets with effortless link integration, you can make an impact and get users to click through more consistently.
Use micro-video platforms
The death of Vine spawned a thousand clones, but the sentiment behind all of them is the same. Long-form video advertising is annoying, but short, meaningful content is fun and engaging. Take advantage of platforms like TikTok, the current king, and the short, video ads that can’t be skipped offered on YouTube and Facebook. If viewers’ brains don’t switch-off in the middle of your ad because they expect it to drag on, they’ll pay more attention and give you a chance to dazzle them or prove yourself.
Influencer marketing is shrinking
Influencers are as important as ever, but the larger ones are becoming less compelling due to the generic approach necessitated by the sheer scale of their audience. Micro and nano-influences with follower counts in the thousands and even hundreds usually have a more solid connection to that audience, meaning that winning them over will give you a solid hold on that audience and the people that they can influence. This organic sort of network can spread your message with little to no money or effort from you.
Make closing the deal effortless
Full integration of your sales page or platform with your social media presence is the way to go. The traditional funnel has its merits, but the best way to do things these days is to give your audience a genuine experience that leads organically to where they’ll do something to benefit your business. Whether they’re prompted to swipe up on a Facebook story or they get a link in a Direct Message in return for a Retweet, the end result is the same; a meaningful, trust-building interaction that leads to the sales page is more convincing than any pitch.