Issa Asad How to Create Great Social Media Content on a Budget
Social media marketing is the best way of reaching a local and global audience. It is fast, quick, and effective. Unfortunately, it is not as cheap as most people think it is simply because it requires a lot of content and getting the right kind of content for your social media platform is expensive.
Issa Asad Florida social media expert, entrepreneur, and author of 4 social media and e-commerce marketing e-books agrees. “You would need photographs, videos, articles, and even podcasts that reflect your business and its products, which means you may have to hire the best people for this kind of work,” said Asad, who is also the CEO of Quadrant Holdings and Q Link Wireless, located in South Florida.
Remember, people on social media can be either kind or vicious depending on what you offer them. They will react positively to good quality or they can criticize your content endlessly if they consider it to be of poor quality. If you are on a budget, then here is how to create great social media content on a budget. The following are Issa Asad How to Create Great Social Media Content on a Budget:
1. Visual Content Works Wonders
Images communicate more than words ever will. You should take advantage of this fact by making sure your articles have an image attached to it. You can do it for every post or tweet you make as long as the image is relevant to your audience. People are also more likely to share a post, tweet, or article if it has an image attached to it than if it does not. In fact, some individuals share without looking at the words accompanying it. If the image is highly relevant then it is enough to convince consumers to buy your product. Getting high quality photos is not expensive at all. You just need a cellphone with a high quality camera. Even a simple iPhone 4S will do the trick.
2. Engage and Encourage Your Audience to Share Their Pictures
Your customers should be the primary source of content for your online marketing campaign. Remember, they are on social media because they want to share their content with others including friends, colleagues, and family members. Most of them would also like to reach a global audience, but they cannot because of budget constraints among other issues. You can be their chance to become famous and perhaps all they need to do to get on your platform is to take a photo while using their product. They will use it regardless so they have no problem taking a photo will doing it and then sharing it with you and your online audience. The best thing about this strategy is that you are able to engage your consumers and then make them happy by making them famous. You do not even spend a dime while doing so. That is a win-win situation.
3. Tell a Story to Your Audience
People love stories especially ones they can connect to emotionally or psychologically. You can get the attention of so many people by simply telling the story of how your company started. What challenges did you face? How did you overcome them? What inspired you to build your company? These simple story-lines can make a world of difference to the people who buy your products. They will tell it to their families, friends, colleagues, and even strangers. Today, even the story of how Walt Disney and Coca-Cola intrigue the masses. People always want to hear it. Tell a story today and you will get a high amount of likes, re-tweets, comments, and shares.
