Issa Asad How to Build a Solid Social Media Strategy
Social media marketing nowadays can make or break your online success. “With millions of people accessing their social media accounts every day, social media has become the most effective avenue to get your message out there,” said Issa Asad Florida CEO of 2 companies: Q Link Wireless and Quadrant Holdings. Mr. Asad is also the author of 4 social media and e-commerce marketing e-books that can be found on Amazon.
Want to know how you can use this new marketing strategy to your advantage? Continue reading for Issa Asad how to build a solid social media strategy.
1. Have Solid Profiles of Your Brand On All Platforms
The first thing that you need to do is build solid profiles of your brand or business of different social networks. There are tons of sites that you can choose from so sign up with social media sites that cater to your target market or audience. Make sure that your profiles have complete details, as well as interesting photos that will draw your target market in. if you have video clips and audio clips that are relevant to your brand, you should also upload those to your profile as well. Your social media profile should be easy to navigate so be sure to keep your links where users will be able to easily see them.
2. Update Accounts Regularly
Once you have your profiles set on different social media sites, the next thing that you need to do is make sure that you update all your accounts regularly. Post updates at least 3 times a week for each account to ensure that you audience is in the loop. If you have new content on your main site, or you have news on discounts and freebie giveaways, it’s crucial that you post these updates on your social media sites as well. Posting updates doesn’t just make your brand more visible to more people, it also gives your audience the information they need.
3. Promote Interaction
But your work doesn’t stop with just posting updates. You need to promote interaction as well. What sets social media marketing apart from other marketing techniques is that it encourages interaction between your audience and your brand. Your audience has the option to instantly share their thoughts about your brand, which gives you the chance to really know your target audience. You can start the ball rolling by asking questions and see where it takes you from there.
4. Look At the Competition
If you’re still not getting the results the results that you want after playing the social media marketing game for awhile, then it’s time to cue in on what the other brands are doing. Marketing for social media can be a bit challenging, especially if you’re still new at it. If you want to know how other brands work on their social media profiles, all you need to do is subscribe to their updates and take notes. You’ll learn a lot of things on making quality posts and encouraging interaction just by observing what they do.
5. Monitor Your Actions
Lastly, don’t forget to monitor your actions. Keep tabs on all your social media activities so that you know which techniques yield results. This way, it will be much easier for you to tweak your online marketing campaigns as you go along.
Social media marketing companies insist that these strategies need to be quantifiable so that you understand just how effective the campaign is done. To determine the results, you have to go back to your determined goals and come up with the corresponding metrics. Some metrics feature the number of visitors of a website, exactly how long they stayed on your website, conversion values, number of followers, and exactly how many people participate in discussions or share links regarding your brand name.