The secret to successful marketing is to reach people using the most effective advertising campaigns and tools. With most of today’s influential Gen Z obsessed with the social media, and at least 2.5 billion people using some social media platform, it’s but natural that the social media is the best way to reach out to them.
“It’s not surprising that marketers today invest more in digital than traditional television advertising because students check their Instagram and Snapchat accounts at least 11 times a day,” said Issa Asad Florida entrepreneur and social media expert. Mr. Asad is the CEO of Q Link Wireless, Hello Mobile, and Quadrant Holdings, all located in South Florida. He is also the author of 4 e-commerce and marketing e-books that can be purchased on Amazon.
This movement from traditional to digital marketing offers an opportunity to make a ton of money on social media. Here, Issa Asad Gives 5 Tips for Making a Career on Social Media:
1. Become a social media influencer marketing consultant
Social media influencers can help brands reach out to their target audience by giving marketers a topic for starting useful conversations with interested customers. The problem is that brands don’t know which influencers to approach.
If they do identify one, they don’t know how to use them to their benefit. This is where you as an influencer marketing consultant can help by providing these marketers with access to popular and effective marketing channels.
2. Start using AR or VR on social media
With augmented and virtual reality slotted to impact all walks of life, Facebook and Google are investing in VR while Apple, in AR. You will have major brands signing valuable contracts with you if you master the art of using these technologies to connect with their potential customers.
3. Generate viral growth through next-gen social media integration
What Uber, Periscope, and Airbnb have in common is that they expanded their customer base using some form of social media integration for faster product adoption.
Airbnb integrated with Craigslist in their early days to help users find apartments while Uber integrated their app with social media platforms to let users could share discount promo codes.
Periscope worked by posting whenever someone was “live” on Twitter. You too can generate millions in revenue if you find a means of expanding your brand base by integrating with some social media platform.
4. Master the social media platform your competitors don’t use much
You can also earn money by finding a competitive edge for your brand over their competitors. Just presume that their competitors don’t use all social media platforms well and that many of your brand’s potential customers use this platform.
So by coming up with an effective strategy, you will be able to win over these customers for your brand without even competing with their rivals.
5. Become an Instagram story content expert
Instagram stories are so popular worldwide that they are better at marketing than Snapchat. However, though brands know that Instagram Stories connect better with their target audience, they find it difficult creating interesting content all the time.
You can help by mastering Instagram stories, and helping brands create enticing content that attracts followers. You can use Instagram analytics tools to ascertain which content attracts the most followers, and how it fares against the brands’ competitors.