SMS marketing earns far more income than e-mail, and we all know that it is also far cheaper.
“Engagement with customers is number one priority if you want your business to be successful, and there is no better way to do that than through SMS messages,” said Issa Asad Florida entrepreneur and businessman since 1996. Mr. Asad is the CEO of Q Link Wireless, Hello Mobile, and Quadrant Holdings, all located in South Florida. He is also the author of 4 e-commerce and marketing e-books that can be purchased on Amazon.
The other reasons are that using this strategy you will definitely stand out, you can target only interested potential customers and it is very affordable! You should definitely consider this marketing strategy for your business and here Issa Asad Gives 4 Tips to Help Jump-Start Your SMS Marketing Campaign:
Establish good website traffic
For your SMS marketing to work, first you need to establish decent website traffic. To have a positive Return Of Investment (ROI) you have to make your own database with contact numbers. The very best way to do that is through your web page. Imagine that the SMS messaging is a cherry on top. You must have a solid base to put it on. The user conversion happens only if you have something valuable to offer. There is no point in SMS marketing if your website is not good enough.
Around 20,000 visitors per month on your web page will do for this purpose. That would be enough for you to build your list of potential customers. If you use that right, your business should start to grow.
Try to reduce friction
The next step is to make a simple way for your website visitors to subscribe for your SMS contact list. You shouldn’t force your customers through complicated and too many steps processes. Subscribing should be easy. Keep in mind that people are busy, and they don’t have time or patience to waste.
Create catchy popups on your website for mobile users.W hen they tap on the pop up their information will be pulled up instantly. That is an easy way for both of you. In just one click their information will be sent to your list, and they don’t have to waste too much time. It’s a win-win situation. You can add additional message that they can click on if they want to finish the double opt-in. This way you get rid of possibility to have a fake numbers on your list. And for your potential customers, process is fast, and they will join your list with joy.
Don’t forget about content
Just like with a website, content is the most important thing. You should never forget that in the end, content is what matters most. Forget about spamming and useless content invaluable for your customers. Keep in mind that you need to start conversation but not to put your customers under pressure. Content that you should send them must be helpful and interesting. News about your products or information about discounts is a way to go. Everybody likes to see a text message about freebies, right? That way your customers will be thankful and there is no chance that you will lose them.
Even though we are talking about SMS that doesn’t mean that you shouldn’t think about visual. Just plain text isn’t interesting enough. Be creative! Send GIFs, videos or some catchy images to get your customers attention. Using Rich Communication Services (RSC) can help you make authentic experience for SMS application users.
Maintain your relationships
To maintain good relationships with your customers you need to send messages often. It isn’t enough to send a message once or twice in one month. Instead, send a message once or twice in one week. If you do that, you will increase your customers engagement and reduce number of unsubscribes. If you don’t text people from your list often, sooner or later they will forget to what they even subscribed for. And you don’t want that. Frequent communication is the basis for good customer relationship.
If you can’t remember to send messages you can set automated SMS flow. It’s a good idea to set a flow for customers that just joined your list. That should be warm, welcome message. Also, you can send some instructions or more information about a product when someone buys it.