What is a personal brand? It’s an affirmation of who we are both professionally and personally. What are your strengths and weaknesses? It’s the impression of yourself that you have created in the world.
“Truth is we all have a personal brand it’s just that some are not as strong others,” said Issa Asad Florida entrepreneur and businessman since 1996. Mr. Asad is the CEO of Q Link Wireless, Hello Mobile, and Quadrant Holdings, all located in South Florida. He is also the author of 4 e-commerce and marketing e-books that can be purchased on Amazon.
And considering we are living in the modern era where the internet is everything, we cannot overemphasize the importance of an impeccable online brand. This is because it’s the first place anyone seeking to know you will look including your future employers.
Taking control of your online brand puts you in charge of how the world perceives you. You filter your content so that you give out information that only solidifies your brand.
So, how do you start? Here, Issa Asad Gives 4 Tips to Build an Online Brand that Sparkles:
Understand Your Niche and Audience
You need to know who you are selling yourself to. This will then help you tailor your content so that it is acceptable to them. The way you address the old folks is different from how you approach the younger generation.
Actually, chances are they are interested in completely different things. This, therefore, means that you also need to identify your area of expertise. It should be an area that you are well educated in since you are looking to establish yourself as an authority.
Also, you will need to conduct extensive research on your niche because, well, it’s not possible to know everything. And new things are always emerging every single day.
Build a Strong and Professional Media Presence
There is quite a number of social media platforms to chose from. Most common include Facebook, Twitter, Instagram, and LinkedIn. Choose one that suits you well depending on your area of expertise.
For instance, if you are an artist, Instagram is perfect since it’s about pictures. Linkedin is a more serious platform and requires some level of professionalism. Facebook is probably the most popular platform of them all.
What’s even better is that joining these sites is free. You simply sign up and start making connections and growing your brand. However, there is is the option of paid advertisements to increase the reach of your posts. You can take advantage of this to increase your audience.
Get a Website
Having a website is invaluable. It makes you more accessible. People can visit your site to learn more about you and also leave testimonials about your prowess.
Essentially people like seeing rather than hearing, therefore, having a website facilitates this. You can link the website to your social media accounts for credibility. Also, there is a certain aura of importance that comes with owning your website.
Create a Blog
This is actually different from a website. A website contains static information while the information on a blog is dynamic. It will need to be constantly updated if you are to have any level of authority.
People have to trust your blog as a source of trustworthy information on matters concerning your niche. This means posting well researched and informed articles that people can relate to. If people can read your content and identify themselves with it, that places you as an expert in your field and cements your brand name.