As an entrepreneur or business owner, you may not have enough time to come up with the best social media strategies for your business. Or, you may not know how to use social media to propel your business to greater heights. That’s where a social media consultant comes into play. These experts serve as the online voice for your business.
“By hiring them, they’ll engage fully in your social media networks to create brand awareness and bring website traffic that will boost your sales,” explained Issa Asad Florida entrepreneur, businessman, and social media expert. Asad is the CEO of Q Link Wireless and Quadrant Holdings, located in South Florida. He is also the author of 4 e-commerce and marketing e-books that can be purchased on Amazon.
To get the best results, you have to choose a consultant who is sure to deliver. Here Issa Asad Gives 3 Questions to Ask Your New Social Media Manager:
Do you understand my target market?
One thing you should know is that social media consultants may be different when it comes to various niches. For instance, there are consultants who deal with a wide range of niches, and there are others who focus on a few. What you need is someone who knows how your business works and how to achieve better results.
Your potential consultant should be well-knowledgeable about your target market, what your target audience wants and strategies to be used to meet those needs. To gauge their knowledge level, ask them general questions about your niche and if they’ve written blog posts or articles, ensure that you read them.
What success have you seen in your social media networks?
Determine how active they are in their personal and professional social media networks. If you see that they have not achieved any success, then they may not be able to develop the best strategy for your business. Check to see how they interact with their followers and if they share quality content online. Also, be on the look out for any foul language used by your potential consultant. Offensive language, photos, and videos are a red flag that you shouldn’t work with them.
What are the names of your previous and present clients?
Knowing your consultant’s present and previous clients is very important. Ask him/her to give the names of these clients and their contacts. Get in touch with them and hear what they have to say about your potential social media consultant.
Your main aim here is to get an outside opinion of the performance of your consultant and what you can expect if you hire them. They may have bragged how excellent they are in what they do, but this may not be the case. By talking to their clients, you’ll know if your consultant telling the truth or they are just trying to convince you to hire them.