Issa Asad Explains Why Publishing a Book Can Boost Your Business
There a lot of ways to make sure that your business is getting the clients and attention of the people.
‘These days self-publishing has become so easy that people can easily make use of the books to help promote their work and business,” said Issa Asad Florida entrepreneur and social media expert. Mr. Asad is the CEO of Q Link Wireless and Quadrant Holdings, located in South Florida. He is also the author of 4 e-commerce and marketing e-books that can be purchased on Amazon.
Here, Issa Asad Explains Why Publishing a Book Can Boost Your Business:
1. Search for your Focus
Julie Star Hook, who is the owner of the famous Five Star Organizing and Design said in her book, that “one needs to find their focus in order to achieve their dreams”. She explained that while writing her book she realized that she doesn’t have to be the master in all fields, instead just find that one thing that she is perfect in.
Everyone should find that one specific thing they are comfortable and perfect in and also they need to find what their weakness and strengths are. She shared that while writing her book she realized that she didn’t feel comfortable with digital organizing.
2. Make your business public
Lori Matzke wrote the book Home Staging: Creating Buyer-Friendly Rooms to Sell Your House in the year 2004. At that point in time, the industry was not very popular and very fewer people knew about it, which became a challenge for her, she wanted something to promote her business. While writing her book she explained the concept and ways of staging to the people who knew very little about it.
Her clients were not aware of the staging concept which had been a hurdle in her business. But with her book, she wrote about the concept. This is when she realized that if she could make her clients understand, there would be no hurdles in her way.
3. Produce new business ideas
David Niu, the founder of TINYpulse planned to take time off from his work and went on a trip with this family. While vacation he decided to interview CEOs and entrepreneurs of various companies. He interviewed people about the best practices of managing people and kept a record or log of all the interviews.
He asked all professionals, which is the one pain point that they faced in managing staff which if he took away they’d gladly pay for, to which most of the people replied when employees serve 2 weeks notice out of nowhere. This helped to build to a new business idea, TINYpulse, which now helps us understand how frustrated, burnt, unsatisfied the staff is, so that they can make the appropriate changes and save their attrition.