Issa Asad Explains What You Don’t Know About Facebook Ads
Advertising on Facebook is a great way to reach a wide audience at a low cost. They are always updating their offerings for advertising to give their clients access to the best-performing advertising methods.
“Many people often don’t know of these changes, some of which may really help their businesses,” explained Issa Asad Florida entrepreneur and social media expert. Besides writing 4 e-books about ecommerce and social media marketing, Asad is the CEO of Q Link Wireless and Quadrant Holdings, located in South Florida.
Below, Issa Asad explains what you dont know about Facebook ads.
1. The Option to Add Chat Boxes
While this is not a new offering, it is one of the least used functions in Facebook advertising. Click to chat campaigns are a great way to quickly convert leads into sales. Most people who use the chat option already have visited your website and are looking for more information because they are interested in your product. They are looking for a reason to commit to a purchase, and by providing immediate feedback using a chat box, you can gain a customer before they lose interest.
2. Texts in Images Affect Message Delivery
Advertisements with photos, videos and little to no text bring more response to a Facebook ad than one containing primarily text. Facebook even prefers to run ads with little text. By juicing up your ads with colorful designs, you will experience higher distribution levels and a lower cost per impression.
3. Facebook Allows Limited Audience Exposure
Facebook works to help you generate quality traffic to your page. They block specific website categories from displaying their ads, websites that offer dating and gambling services, for example. They also take the initiative to upload a specific list of individual websites to exclude. This helps to boost the performance of your ad by limiting the amount of inquiries that will never turn out to be a conversion.
4. The Same Ad Doesn’t Work Forever
Advertisements are sensitive to changes in the marketplace, so one strategy will not always be effective. Facebook spends a lot of time on maintenance and makes constant tune ups to keep up with these changes and prevent your ads from becoming stale.
5. Facebook Bids Are Seasonably Sensitive
Facebook advertisements are built on a bidding system that determines the price of an impression based on a variety of factors. The amount of accounts bidding on a specific target is the one that most influences the price of an ad. The more people who bid on a specific target, the more expensive an impression will be. This is why holidays like Black Friday, Christmas and busy shopping days usually have a higher cost per click.
6. Audience Insights Help Target Users
A great way to gather information for any campaign is by using audience insights. When combined with conversion data, you will have an additional way to target users based on their online behaviors, purchase habits, housing situation, income and other demographics. Using additional ways to isolate and communicate with targeted users will help expand your reach and generate a better performance.