Several years ago, many people thought that social media was nothing more than a fad that would soon be forgotten – they were wrong.
“The pandemic has made social media even more popular,” said Issa Asad Florida businessman and entrepreneur since 1996. Mr. Asad is the CEO of Q Link Wireless, Hello Mobile, and Quadrant Holdings, all located in South Florida. He is also the author of 4 e-commerce and marketing e-books that can be purchased on Amazon.
More business owners are convinced of just how lucrative social media marketing can be. But, how come you are not getting the results you expect to see?
Here, Issa Asad Explains 5 Social Media Marketing Mistakes to Avoid in 2021:
Many entrepreneurs thought that they don’t need to follow a schedule when posting their content on social media. Some may delay the posting for another day until they stop posting altogether.
Understand that you need to keep a consistent schedule when posting your content because your audience or readers are looking forward to your next post. Avoid delays because there is a huge possibility that you will not be able to post content again when the momentum has been broken.
You need to write consistently so you will never run out of the article to post. You may hire a content writer to do the writing for you when you don’t have the time. Also, make sure to only post relevant content to attract more or to keep attracting readers.
You will somewhat influence the algorithm, which determines the content to deliver to people’s feeds, to show your content to a larger audience. As a result, you will have more people reading your content.
Posting About Irrelevant Brands
It is quite challenging to come up with some relevant content that’s enough to keep you posting on schedule. But, no matter what happens, you must not post any content unrelated to your brand.
To make a consistent post, some entrepreneurs post interesting or entertaining content that has nothing to do with their brand. If you do the same thing, you will only be hurting your brand. The attention of your audience may soon turn to the brand that you mentioned in your post.
In your spare time, you may try listing down some topics related to your business or brand. Choose a topic from the list and write something about it. Make sure that the piece you are writing is relevant to your brand.
Posting Similar or Same Content on Several Platforms
Each social media platform has its own set of audience. The content that you post on Facebook may not work with your audience on Twitter and Instagram. By the way, it is advisable to have an account on different platforms to reach out to a larger audience.
You may post the same content, but you need to tweak it a bit for the audience of another platform. You may need to add some pictures when using a particular platform to make marketing more effective.
Asking Friends and Family to Follow
This mistake is one of the most common mistakes when doing social media marketing. It may seem harmless on the surface since everybody is doing it. After all, there’s nothing wrong with asking people to like or follow your page. In reality, this practice can bring you more harm than good.
It harms your organic reach if most of your followers for a particular page are friends and family, who are not real buyers of your products. They likely will not be able to engage with the content regarding your brand. The lower percentage of engagement will alert the algorithm that the people are not interested in your content and will cease to show it frequently. You should also avoid adding anyone to your groups.
Allowing Auto Scheduling to Take Over Social Media
You can automate some of the tasks that you need to do in your social media accounts but do not automate everything. Sooner or later, your audience will begin to feel that they are not interacting with you and may think you don’t care about them.
Your audience might lose interest and decide not to read any of your posts anymore. When that happens, the algorithm will regard your content as something uninteresting and will choose not to deliver it in people’s feeds as frequently as before.