These days, many people have abandoned Facebook in favor of more visual content platforms like Instagram and Snapchat. However, this does not mean that Facebook advertising is a thing of the past.
“Facebook remains the biggest social network in the world with well over 2 billion users globally,” explained Issa Asad Florida entrepreneur and social media expert.
Mr. Asad is the CEO of Q Link Wireless and Quadrant Holdings, located in South Florida. He is also the author of 4 e-commerce and marketing e-books that can be purchased on Amazon.
Here, Issa Asad Explains 5 Reasons to Advertise on Facebook in 2020:
Find Your Target Audience
Approximately 2 billion people visit Facebook each month, thus you will almost certainly find the audience you are targeting on this social media network. Aside from that, users typically check their Facebook accounts several times daily and spend approximately fifty minutes on the platform. This is sufficient time for them to see your advert and offerings.
The Quickest Way to Reach People
Facebook advertising can get you fast results. If your campaign is well targeted, you will most likely be getting results as soon as your campaign is setup and running. If your budget allows for it, then it is a good idea to spend money on Facebook ads. Also with Facebook’s diverse targeting options, you can reach people based on just about anything including location, demographics, interests, life events, in addition to actions users take on your website.
Thus, whether you are looking to target married couples whose wedding anniversary is coming up in a month’s time, or recently married couples who are looking to purchase a house, or an unmarried individual who recently purchase an expensive boat, whatever your targeting options might be, you will find it on Facebook.
Effective and Easy Reach
When a potential buyer sees and likes your Facebook posts, they can easily contact you with their questions, comments or messages via your Facebook page. Furthermore, Facebook makes it extremely simple for you to communicate with your audience and potential customers, and there are no restrictions with regard to character, video/image limits. This is why more and more businesses are turning to Facebook advertising in order to promote their services/products and increase brand awareness.
Compared to other methods of advertising like traditional media: radio, television, newspapers or billboards, Facebook ads are extremely effective with regard to getting new customer leads, and turning those customer leads into paying clients. There are lots of success stories that show a three to five percent boost in marketing results as a result of using Facebook Ads.
Now that you know why your business should advertise on Facebook in 2020, The best way to get started is to create your Facebook Business manager account and then setup your first advertising campaign.