Issa Asad Explains 3 Video Marketing Tools Entrepreneurs Should Use
Video is clearly becoming the future of content marketing. “Various studies show that social media and online video sharing platforms have driven more companies to look more closely at using video for their online marketing campaigns,” explained Issa Asad Florida businessman and entrepreneur. Mr. Asad is also the CEO of Q Link Wireless and Quadrant Holdings, both located in South Florida.
Studies have also shown that the demand for video content will grow by as much as 69% in the next two years, and in the next five years, more people will be watching their online content instead of reading it. Companies that are already using video marketing strategies for their online campaigns get over 40% of the traffic on search engines.
Here Issa Assad explains 3 video marketing tools entrepreneurs should use:
GoAnimate is software that allows marketers to create video animation that is engaging or instructional. It is a simple software that allows you to create video elements using themes, characters, actions and backgrounds from its library. It also offers lip sync features to give characters lines to narrate. If you want a professional voice over artist, the software offers you a voice partner that can narrate your videos according to the script you provide. The software costs $50 a month. This gets you endless production capabilities, embedding, playback, download, and hosting. There is a 14-day trial and GoAnimate coupons available online to get more discounts on the software.
The idea of animated slideshows has been around for a while and different programs have been created to create interactive slideshow presentations. Slidely is a free slideshow maker that comes with tools to help marketers create, find and share photos and video collections that convey their message.
To start using this free software, you need to sign up on the Slidely site or use your Facebook account to access the tools. Slideshow content like photos and videos can be uploaded directly from your computer or from the web. You can then choose to use the built-in themes and animation effects that Slidely offers
VideoScribe is a video creation and editing tool that has been growing in popularity over the last couple of years. It enables video marketers to create white-board style animations using a selection of built-in images and other elements like voice-overs and soundtrack that will make video presentations more engaging.
VideoScribe is available for $12 a month but there is a 7-day trial on offer.
Creativity is important when it comes to video marketing so it is important to get that bit right in order to stand above your competitors. It is also very important to consider how relevant your message is and to choose the appropriate way to deliver it. This is why we have looked at software offering video animation as well as one that handles straightforward slide presentations. These Do-It- Yourself tools are affordable enough for any business whether it’s a start-up or an established company to purchase and start using. The bottom line here is that whatever point your business might be at currently, it is a good idea to start video marketing as soon as possible.