Issa Asad Bad Instagram Content? Here’s How to Make it Better
The Instagram user community was pretty upset over news regarding the new algorithm last week – as it could cut down on their audience reach. However, other social media experts were quick to attack the feasibility of such an update, as Instagram, unlike Facebook, doesn’t really have brand pages. Also, the vision of Instagram seems to be more on the sides of providing better user experience – useful and relevant content to targeted interest groups.
“The whole pattern of how people access and use Instagram is drastically evolving,” said Issa Asad Florida social media entrepreneur and businessman. Mr. Asad is the author of 4 social media and e-commerce marketing books. He is also the CEO of 2 companies in South Florida, including Quadrant Holdings and Q Link Wireless. “Content wise, the platform is rather concentrating more on quality and substance these days.”
Marketers and other business channels realize this and are accordingly gearing up their strategies. They’re not alone, everybody wants more followers and for that to happen, you need a good presence on the platform. Here are some easy ways you can achieve that:
1. Share Yourself
The best way to get people to notice you is by just being yourself. It’s a human connection that people are looking for, something that they can relate to. A lot of channels have an uncanny ability to gain traffic by just uploading photos of items of daily interest. Bring of a unique flavor of your own in them – showcase your perspective and outlook towards life through them. This way you’re going to set yourself apart from others too.
2. Explore Your Target Audience
You might have your own niche, but what’s that of use if you can’t market your content to people who are really seeking for it? A good way to channel content to your target audience is to get to know them. Put yourself into the shoes of your audience and analyze what you might look for – what’s going to be your unique value proposition? Is your current content management system making you stand out from the rest of the herd? Once you’ve answered these questions, you’ll be better equipped to take a more suitable direction.
3. Stall the Scroll Bar
The first step in gaining exclusive attention lies in the art of making people to stop scrolling down once they hit your posts. It’s all about making convincing visual encounters with your target audience, and then luring them in for more. Most of the times people are just looking for something different, relatable, and simple. Nothing too complex. One could easily rehash old content with a new design and perspective to achieve this goal. As for those of you who put out content on a regular basis, try introducing newer and simpler design patterns and you might notice its impact sooner or later.