Issa Asad 4 Tips From Guy Kawasaki About Publishing Your Book
Probably the best way to establish yourself as an authority or virtuoso in a certain area, especially in entrepreneurship, is to write a book. “You will have to surmount the big hurdle of getting a reputable publishing house, which is no mean feat,” exclaimed Issa Asad Florida entrepreneur, businessman, and self-author of 4 e-books. Mr. Asad is also the CEO of Quadrant Holdings and Q Link Wireless, located in South Florida.
Speaking at the annual Book Expo America Conference, Guy Kawasaki advised that instead of pursuing the drawn-out arduous task of finding a good publishing house, you can publish the book yourself. Below are 4 tips from Guy Kawasaki about publishing your book.
1. Write for the Right Reasons
Some of the reasons why the books people write don’t get the bang other blockbuster books seem to get is because they are written for the wrong reasons. Writing a book for the wrong reason is to write it to satisfy your vanity. For example, you might want to be famous, make money, or boost your business’s exposure and/or sales. Those things should not be the driving force why you want to publish a book.
A book will only get the rapt attention of the world if you write it because you have something worthy to say, or if you want to advance a noble cause, or if you are desirous to meet an intellectual challenge. In other words, according to Guy Kawasaki, the core reason you write a book is if you have an exclusive experience or idea or perspective that if shared with the world, is wont to enrich many people’s lives. Fame, money and more sales for the company are secondary- and they will automatically come if you write the book with the right reasons.
2. Contract a Copy Editor
What even the most prolific writers will assure you is that there are wont to be many errors in your manuscript that will often elude your eye. No matter how self-assured you are, you will make a few mistakes. Therefore, before you publish that book you hope will change the world, get a hold of a copy editor that will tweak and refine it a bit.
3. Hire a Cover Design
They say “don’t judge a book by its cover”. Well, there are millions who don’t heed that- and they will judge your book by its cover. And sometimes it is for a good reason. Therefore, find an excellent design professional to revamp the outer page of your book and give it an appealing public face.
You wonder why hire a cover designer when a reader can read the synopsis of a book to get an idea about it if that is what they want. Well, remember you are self-publishing. And your book will be in digital format. Therefore, a customer cannot pick up your book and read the back cover to get a better idea of the substance ensconced between its pages. It is only the allure of the cover that will enthrall the reader, and make him buy it.
Resilience is such a pet word for many successful self-publishing writers. You, too, can feature in the pantheon of the most renowned authors if you refuse to give up and inundate readers with book after book- even after many lackluster performances. You’ll be there.
So write. And self-publish.