Just like most other social media platforms, Snapchat is a fun and creative way to give your followers a sneak-peak at what happens behind the scenes. Since the videos and images you’re going to publish would only last up for a day, it is very important to make the best of it, and ensure that whatever you’re going to share grabs your followers’ attention.

To help you with that, social media expert and best-selling author of Instant Profits with Snapchat, Issa Asad, has gathered some of the best ways on how to give customers a behind-the-scenes look on Snapchat. Asad has been an entrepreneur since 1996 and is also the CEO of Q Link Wireless and Quadrant Holdings, located in Dania, Florida.

Our aim is to help you share the right content that would allow you to show your customers what your company is capable of. The following are Issa Asad’s tips on how to give customers a behind-the-scenes look on Snapchat.

Tip #1: Showcase Not Just Your Business, but Everyone

Issa Asad believes that it’s important to feature the employees who work behind-the-scenes and not just the big names and managers. Thus, he suggests that marketing your business is more than just sharing images or video contents of the big names, but of people who really can be the “face” of the product. With that, it’s essential to share contents related to your employees and those who do the work in order to keep your business running smoothly. Aside from making your business appear more “human,” it also makes customers feel connected to those employees who are doing the work, thus more connected to your brand and company.

Tip #2: Maximize Both Options

With Snapchat, it’s a norm that you’re going to share some images, but you shouldn’t focus only on that. By choosing the video-share feature, you could truly make something that’s really engaging. Keep in mind, your customers would only see it for a day, unlike images that only last for a couple of minutes.

Tip #3: Make It Enjoyable!

We’d all agree with what Asad has mentioned in his e-book—that we don’t want to show our employees working at a desk, having the most boring time of their lives. Instead, it’ll be better if we could share fun images at work, share videos of something groundbreaking and share contents where your followers could easily relate to. Likewise, using Snapchat is a great way to share more, and your followers would have a better idea on what really transpires within your business.

Tip #4: Be Fast and MEMORABLE!

Lastly, try to answer this question: What makes Snapchat so unique and successful? We could all agree that the reason behind this is that, it’s “timed.” It’s different from other multimedia and text platforms, because with Snapchat, the senders could set a time limit for how long the receivers could access the video and photos. This could either be as short as 10 seconds, to a couple of minutes. After that, the message self-destructs. So, make sure that every moment counts and it would be something that would lure your audience.

Overall, there are a lot of ways on how you could easily and effectively connect with your followers. Snapchat is one of the easiest ways to show what’s going on behind-the-scenes and what it takes to come up with the products that you offer to customers. The end result? These customers feel more connected to your business, which in turn means more sales and more loyal followers.