Author: Issa Asad.
Photo contests are also a great way to involve your followers on Instagram and to engage with your business online as well. Using Facebook is an easy way to integrate RSS feeds and hashtags so your followers know what to include when they share a photo through Facebook.
Not only will more people see the photos, but photo sharing competitions are also a good way to give those who take part in the competition a great prize, to show them your appreciation for them taking part in the contest and helping to spread the word to other followers as well.
Host a Campaign
Instagram can be used to host a photo contest of campaign. It is quite simple for you to do through your account page. The use of hashtags is the most important factor when hosting a campaign; it is the way you are going to collect the images which are submitted by your followers, so you can properly categorize them once they are received.
Users will be able to click on a tag. One example is a company hosting a competition for the best shoe design. When posting an image, the contestant simply has to add the #shoe (or other hashtag), and their image will be tagged to that word or phrase. From there, other users can click on the tag, will see the latest submissions and will see the submissions with the most comments.
It is important to create unique hashtags so that your followers know which one to use when posting an image, and so the images they share for the contest will be properly categorized when the judging takes place.
Use RSS Feeds
When hosting these competitions, each hashtag that you use is going to have an RSS feed. This is what is going to make it possible for you to connect through Facebook, and through other devices which are capable of opening up an RSS feed. Whichever images the users are interested in, they will simply point their device at the RSS tag, and it will pull up that photo as well as every additional photo which has the same tag.
Using the RSS feeds is the best way for event organizers to keep track of all the images that are submitted. It will allow them to categorize the feeds on Facebook as well as on Instagram, so that users will quickly and easily be able to open an image or a specific category when they sign on.
In addition to the event organizers, anyone who wants to see the images which have been submitted are going to be able to do so simply by pointing the RSS reader device at the RSS tag, which will open the posts that are linked to that specific tag.
How to Promote On Facebook
If you want to promote the contest on Facebook, the easiest way to do so is to come up with a creative hashtag, and one that is going to distinguish the competition. Not only will allow Facebook followers have the ability to see the images, see the competition and learn about the details, but they will also be able to post their own images through Facebook or through Instagram when they use the right hashtag with their image post.
By doing this, not only will a competition gain more followers and more interest, it is also going to elicit more people to want to engage in the contest and to post their own submissions, which are going to help you as the business owner in the end.
Therefore, integrating Facebook in to the mix, and using the appropriate hashtags, is a must if you want your contest to have as many people as possible taking place in it and as many images as possible being submitted to the contest.
Use the Right Hashtag
Regardless of what you want your followers to submit, or what type of image you want them to come up with, using the appropriate hashtag will make a world of difference. Creating a hashtag that is memorable, easy to remember, is not difficult to submit or write and one that people can easily tag are a few factors to keep in mind when holding such competitions.
Not only will it be easier for people to submit their photo, it will also be easier to categorize different images for the RSS feed when they are going to be shared on Facebook or other social media platforms by your business.
Again, keep in mind that hashtags should be business-related. If it has nothing to do with your industry, or if it is something that your followers are going to have a hard time remembering, it is highly likely they are not going to engage in the contest, meaning you will receive fewer entries than you had hoped for. By making the hashtag industry-specific, it allows other people who might not be following your business online, to learn about the contest and to take part in it as well.
Leverage Using Facebook
Once you have posted the contest information, in order to elicit as many images as possible from your followers, you want to keep them in the loop.
A good way to do this is to promote using Facebook. You can inform them of the prizes that are going to be given out to winners, or let them know what the images are going to be used for once the contest is over. You want to give people incentive to take part in your contest; after all, you are going to use the images that they submit, and the creative message that is submitted along with the hashtag for your business benefit.
Since this is the case, people who take part are going to expect something in return. Regardless of how big or small it is, make sure people understand what the contest is about, what they are going to receive if they win (if anything) and every other piece of relevant information about the contest.
By promoting the contest on Facebook, you are going to elicit more people to take part in it. More people are going to view it, and more people are going to share it. If a follower likes the contest, this will automatically inform their friends on Facebook of the contest as well. In turn, more people are going to learn about the contest when you use the social media site to promote it, and you are going to receive more response and more photos for the contest when a larger audience is aware of it.
Using the social media platform is in your best interest and it does not take much effort for you to set it up.
More Likes and Views
Using Facebook to promote your contest is also going to result in more comments, more likes and more views. What this means is that more people are going to know about the contest, even the ones who are not following you on Instagram.
If they want to take part in the contest, they will then follow your business on Instagram, meaning you are going to gain new followers. Plus you are going to use the visibility of Facebook to continually increase the number of participants that are going to send in photos for the contest that you are hosting.
Use Facebook Status Updates
Status updates on Facebook are a great way to keep people in the loop as to what is going on. You can inform your followers how many days they have left to submit an image, or if the contest is going to close early. If you plan on extending the contest due to the number of applicants and images that were received, you can also take to your Facebook feed to let your followers know about this. This will ensure you continue receiving images from them when hosting a photo contest.
No matter what you want your followers to know, what new hashtag you want to incorporate or what other changes you want to make to the contest, you can always use your Facebook feed to keep them in the loop. Not only are instant updates sent to email and to mobile devices, but more people are likely to see the changes and updates as they take place when they are linked to your social feeds on Facebook.
Engage Your Followers to Join In
One of the main reasons to host a photo sharing contest is to engage your followers. If you are going to create a new product, ask them to send in images for you to promote it online. Not only are you getting free design work, you are going to make your customers feel like they are a part of the process, and like you truly want them to enjoy the new product line that you are planning on introducing to them in the future.
By engaging your followers, by keeping them in the loop and by allowing them to take part in the design or implementation phases, it will bring you and your customers closer. Even if you are not giving out a physical prize in the contest, the simple fact that you want their input and want them to help in the design phases, is going to be incentive enough for hundreds if not thousands of current (and new) followers to engage in the contest.
Although Instagram is a great place to share images, if you are planning on getting your customers and followers involved, using the power of Facebook is a great way to increase the number of participants and to ensure as many people as possible take part in your social competitions. Facebook allows you to connect to Instagram, allows more people to see the feeds and updates and allows people who are not following you on Instagram, to take part in the contest.
The end result is that you will receive more photos, your contest will garner more attention and you will eventually receive the best content to use in the end. So, use the feeds, promote, and keep your followers in the loop using Facebook to leverage your Instagram contests.[/fusion_text]Issa Asad is an entrepreneur and marketing strategist from Miami, Florida. Issa Asad has over 15 years of experience in the marketing, technology and telecommunications industries. Mr. Asad has been the Co-Founder, Founder, Managing Member, President, Vice President and Chief Executive Officer (CEO) of multiple technology, telecom and online-based companies.